Showing By Doing.
No small talk. Only bold action.
We The Flywheel is an AI-native digital group company — Flywheel Media, Flywheel Sports, Flywheel Studio, Flywheel Motion, and more — growing audiences and businesses through technology.
Our Companies
One AI-native digital group. A growing roster of operating companies, each with its own focus.
Flywheel Motion
Mission-led brand acceleration for high-impact professionals. We sharpen positioning, build authority, and turn personal reputation into a steady pipeline of high-ticket clients.
- Mission-led brand strategy
- Authority building
- AI-powered services
Flywheel Media
Our performance media network spans 500+ owned properties across 42 markets, connecting advertisers with high-intent audiences in iGaming, beauty, endurance sport, and beyond.
- 500+ properties, 42 markets
- Programmatic ad tech
- iGaming & performance audiences
Flywheel Sports
Independent sports journalism and editorial coverage built for readers and the open web — original reporting, data, and analysis that earns lasting audience trust.
- Sports journalism
- Editorial coverage
- Open-web distribution
Flywheel Studio
Our product studio ships digital products fast and at lower cost, pairing spec-driven development with agentic coding to move from prototype to production at startup speed.
- Spec-driven development
- Agentic coding workflows
- Prototype to production
Flywheel Advisory
AI consultancy and technology due diligence: digital transformation for enterprises, plus product, architecture, and team validation that helps PE, VC, and founders de-risk investments.
- Digital transformation & AI strategy
- Engineering org design
- Technical due diligence for PE/VC
Not sure which unit?
Tell us the goal and we'll route you to the right operating company — audiences, a product or brand to build, sports journalism, or enterprise AI advisory.
- Reach audiences → Media & Sports
- Build a product or brand → Studio & Motion
- Enterprise tech & AI → Advisory
Tell us the goal. We'll bring the right team.
One conversation routes you to the operating company that fits — media, sports, product, brand, or AI advisory — and to the people who get it done.
Clients We Have Worked With
About Us
We The Flywheel is an AI-native digital group company. Flywheel Media runs our performance media network of 500+ properties across 42 markets, and Flywheel Sports produces independent sports journalism.
Flywheel Studio builds digital products with spec-driven development and agentic coding, and Flywheel Motion accelerates personal brands for high-impact professionals. Flywheel Advisory pairs AI consultancy with technology due diligence — digital transformation and AI adoption for enterprises, and product, architecture, and team assessments that help private equity firms, venture investors, and founders de-risk investments. More companies are on the way.
Yes, WTF is intentional—and often what our clients think when they first experience our GTM and iteration speed. We don't take ourselves too seriously, but we take results seriously. We love what we do, we love to create, and we move fast to drive real business impact.
Our Group CEO
Thomas Prommer
A global technology executive with 20+ years leading AI-driven digital transformations for Fortune 500 enterprises. Former Global SVP Engineering at Adidas (500+ engineers), CIO at Sweetgreen, and Senior Technology Advisor at Bain Capital.
He has partnered with Google, Amazon, Apple, Nike, McDonald's, Toyota, Verizon, and more. Educated at Karlsruhe Institute of Technology, Carnegie Mellon, MIT Sloan, Harvard, and Wharton.
He is also Co-Founder of Flywheel Motion, a mission-led brand acceleration studio for high-impact professionals.
Let's Talk
Whether you're looking to reach audiences, transform your business, build a product, or validate a deal.